Among the events during the year-long celebration will be a rally in Rome, Italy, June 13-16, and a massive party over Labor Day weekend, Aug. 29-Sept. 1, in Milwaukee.
The anniversary celebrations every five years have become a tradition for Harley riders and a boost for the Milwaukee tourism industry.
Harley-Davidson also will celebrate the 30th anniversary of the Harley Owners Group (H.O.G.) globally, including during the Labor Day weekend in Milwaukee in 2013. H.O.G., the official riding club of the Motor Company, boasts about 1 million members worldwide.
"Harley-Davidson is synonymous with adventure, passion and the experience of the open road," said Mark-Hans Richer, Harley-Davidson senior vice president and chief marketing officer. "For this 110th celebration, our customers all around the world - with our support - are going to be taking everything to the next level and making their own history."
Information on housing options in Milwaukee and Rome is available at www.harley-davidson.com/110. Additional details about the global 110th anniversary will be announced in the coming months.
Harley-Davidson Inc. also announced the introduction of two new motorcycle models, the Seventy-Two and the Softail Slim, each inspired by current trends in the American garage-built custom motorcycle scene.
Both new models are mid-year additions to the 2012 Harley-Davidson motorcycle line-up, and will be available immediately at authorized Harley-Davidson dealers.
Based on the Harley-Davidson Sportster platform, the Seventy-Two introduces Hard Candy Big Red Flake, a sparkling, metal flake color option applied to the fuel tank and fenders. A solo seat and side-mount license plate bracket leave much of the chopped rear fender - and more of that paint - exposed on the Seventy-Two.
The Slim represents the Harley-Davidson Softail motorcycle paired down to its essential elements in the style of custom bobbers of the 1950s, from its trimmed front fender to its narrow rear end, solo seat and minimal chrome. A cross-braced Hollywood handlebar and headlight nacelle are finished in gloss black. Other period styling cues include a "cat's eye" tank console, half-moon rider footboards, and gloss black wheel rims and hubs.
The anniversary celebrations every five years have become a tradition for Harley riders and a boost for the Milwaukee tourism industry.
Harley-Davidson also will celebrate the 30th anniversary of the Harley Owners Group (H.O.G.) globally, including during the Labor Day weekend in Milwaukee in 2013. H.O.G., the official riding club of the Motor Company, boasts about 1 million members worldwide.
"Harley-Davidson is synonymous with adventure, passion and the experience of the open road," said Mark-Hans Richer, Harley-Davidson senior vice president and chief marketing officer. "For this 110th celebration, our customers all around the world - with our support - are going to be taking everything to the next level and making their own history."
Information on housing options in Milwaukee and Rome is available at www.harley-davidson.com/110. Additional details about the global 110th anniversary will be announced in the coming months.
Harley-Davidson Inc. also announced the introduction of two new motorcycle models, the Seventy-Two and the Softail Slim, each inspired by current trends in the American garage-built custom motorcycle scene.
Both new models are mid-year additions to the 2012 Harley-Davidson motorcycle line-up, and will be available immediately at authorized Harley-Davidson dealers.
Based on the Harley-Davidson Sportster platform, the Seventy-Two introduces Hard Candy Big Red Flake, a sparkling, metal flake color option applied to the fuel tank and fenders. A solo seat and side-mount license plate bracket leave much of the chopped rear fender - and more of that paint - exposed on the Seventy-Two.
The Slim represents the Harley-Davidson Softail motorcycle paired down to its essential elements in the style of custom bobbers of the 1950s, from its trimmed front fender to its narrow rear end, solo seat and minimal chrome. A cross-braced Hollywood handlebar and headlight nacelle are finished in gloss black. Other period styling cues include a "cat's eye" tank console, half-moon rider footboards, and gloss black wheel rims and hubs.
